Memory loss: Disrupting daily life. A national dementia campaign

Memory loss: Disrupting daily life. A national dementia campaign is a project of the Australian Multicultural Foundation (AMF) and was a Dementia Community Support Grant Program funded through the Australian Government, Department of Health and Ageing under the Dementia Initiative, 2009. The AMF in collaboration with SBS radio developed the health campaign to promote awareness of dementia in the following community language groups: African, (English), Amharic, Dari, Persian-Farsi, Somali, Sudanese (Arabic), and Burmese. The campaign involved delivering a series of dementia awareness announcements broadcast through SBS in-language radio programs over two- three month periods.